diff --git a/drivers/staging/media/ipu7/ipu7.c b/drivers/staging/media/ipu7/ipu7.c
index a8e8b0e23198..aef931d23510 100644
--- a/drivers/staging/media/ipu7/ipu7.c
+++ b/drivers/staging/media/ipu7/ipu7.c
@@ -2428,7 +2428,6 @@ static int ipu7_pci_probe(struct pci_dev *pdev, const struct pci_device_id *id)
 	if (!isp)
 		return -ENOMEM;
 
-	dev_set_name(dev, "intel-ipu7");
 	isp->pdev = pdev;
 	INIT_LIST_HEAD(&isp->devices);